Viewer Analytics

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Viewer Analytics

Media Industry of the New Age

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IMPACT AREAS

Sentiment / TRP analytics, viewership ratings

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One of India’s leading media conglomerate owning and operating multiple independent brands under its portfolio, required a flexible, user-friendly solution for visualising large amounts of data for a quick decision-making, along with predictive inputs which will help in taking proactive and correct business decision.

The firm’s network comprises of 26 entertainment channels across genres and languages, a film production division and a distribution arm through which content is distributed across multiple content delivery platforms.

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Impact 

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With Inteliment’s Analytics solutions, we deliver solutions that can bring instant consumer insights. Our client is now able to make informed decisions by tracking critical KPIs across delivery platforms.
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There is a quicker turnaround of reports & explorations at various hierarchies. We are happy with Inteliment’s smart work, as proactive decisions are possible now.
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Case Studies

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