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Integrating advanced tools to enhance digital marketing effectiveness for retailers
Industry: 
Retail
Inteliment partnered with one of India’s top retail chains to optimize digital marketing efforts across 500+ stores, focusing on connected customer experiences and enhanced engagement to drive loyalty and revenue growth.
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Challenges

  • Inconsistent Digital Reach: Limited customer engagement and insights across digital platforms.
  • Low Customer Loyalty: Difficulties in sustaining long-term customer engagement.
  • Fragmented Analytics: Scattered data inhibited comprehensive insights.

Solutions

  • Advanced Social Analytics: Integrated social media data for a holistic view.
  • Sentiment and Behavioral Analysis: Provided deeper insights into customer behavior.
  • Customized Engagement Metrics: Developed KPIs such as cost-per-click, impressions, and referral-driven revenue.

Outcomes

30% More Engagement

Improved brand-customer interactions.

Data-driven-approch

Better Sentiment Tracking

Proactive responses to customer needs.

Enhanced Efficiency

Optimized ad spend and targeting.

Focus-on-ROI

10% Increase in Revenue

Revenue growth through targeted digital strategies.

Data-Driven Excellence

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