Global
India
Australia
Integrating advanced tools to enhance digital marketing effectiveness for retailers
Industry:
Retail
Inteliment partnered with one of India’s top retail chains to optimize digital marketing efforts across 500+ stores, focusing on connected customer experiences and enhanced engagement to drive loyalty and revenue growth.
Challenges
- Inconsistent Digital Reach: Limited customer engagement and insights across digital platforms.
- Low Customer Loyalty: Difficulties in sustaining long-term customer engagement.
- Fragmented Analytics: Scattered data inhibited comprehensive insights.
Solutions
- Advanced Social Analytics: Integrated social media data for a holistic view.
- Sentiment and Behavioral Analysis: Provided deeper insights into customer behavior.
- Customized Engagement Metrics: Developed KPIs such as cost-per-click, impressions, and referral-driven revenue.
Outcomes
30% More Engagement
Improved brand-customer interactions.
Better Sentiment Tracking
Proactive responses to customer needs.
Enhanced Efficiency
Optimized ad spend and targeting.
10% Increase in Revenue
Revenue growth through targeted digital strategies.
Data-Driven Excellence
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