Marketing

Companies today are vying not just for the market share of their customers but also their long-term loyalty. Marketing has a challenge for defining, understanding and leading the company's decision-making for better performance management:

  Market Assessment:

• Company share (%), Market growth (% and $), Market revenue ($), Profit, Sales (# of units and $) by a number of dimensions such as-Brand and Product line, Region, Time bucket, Market segment (macro and micro) , Sales territory, Win-Loss analysis

Marketing and Branding:

• Competitor growth (%), Competitor price change (%), Competitor share (%), Competitor sales ($), Market growth (%), Market revenue and profit ($), Sales (# of units and $), Brand Loyalty analysis

Product Life-cycle Management:

• New products developed (#), New product growth, share, profit (%, $), New competitor product sales and growth (%, $), Market growth (%, $), Brand equity score, New product share of revenue (%)

Pricing Analysis

• Price change (%), Sales ($), Price segment share and growth (%), Discount ($), Discount spread (%), List price, net price, average price ($) and Price elasticity factor (#)

Lead and Demand Generation:

• Define, track and optimize campaign performance, Assess cost per lead, subsequent revenue and Net Profit, Marketing spend per lead ($), Qualified leads (#), Promotions ROI ($), Baseline and Incremental sales ($)
• Percentage Variance from Forecast Leads, Cost Per Lead, Response Rate, Percentage Change in Sales Volume, Top 3 Campaigns by Sales, Bottom 10% of Campaigns, by Profit, Lead Quality Rating